| Color can have a profound impact on your | | | | excitement, and warmth. Pink is a soft |
| prospective buyers. The wrong colors can | | | | version of red. It is most associated with |
| negatively impact your sales, while the right | | | | romance, calming affect; a feminine color. |
| colors can trigger positive emotions | | | | |
| motivating your visitors to buy from you. | | | | Blue - Confidence, travel, freedom, truth, |
| | | | professionalism, wealth and power. Also |
| Color can affect how we feel and influence | | | | tranquility, dependable, acceptance, |
| what we think. In general, bright bold colors | | | | patience, understanding, cooperation, |
| tend to stir us up, while the softer pastel | | | | comfort, loyalty and security. It is one of |
| colors calm and relax us. Responses to colors | | | | the most calming colors and is associated |
| can vary by age, gender and cultural | | | | with the sky and the sea, intelligence, |
| background. | | | | reassurance, and trust. Blue has also been |
| | | | known to be an appetite suppressant, so it |
| Colors will affect how a potential buyer | | | | would not be good for cookbooks or recipes |
| reacts to your ebook. Carefully select your | | | | but you can consider it for diet books. |
| color scheme for your ebook cover. Here are | | | | |
| some guidelines to help you make good color | | | | Green - Money, wealth, prosperity, calm, |
| choices. Bear in mind that these are | | | | health, food, nature, hope, growth, |
| guidelines, and that there are no hard and | | | | freshness, soothing, sharing, and |
| fast rules. Just use common sense. | | | | responsiveness. Green symbolizes spring, |
| | | | renewal, and fertility. |
| - Consider your audience. For example, if | | | | |
| your ebook primarily targets men, then you | | | | Orange - Health and vitality, autumn, |
| will want to use strong, bold colors. If | | | | youthfulness, fire, steadfastness, courage, |
| your target audience is women, then choose | | | | confidence, friendliness, cheerfulness, |
| soft, pastel colors. If your focus is on | | | | warmth, excitement and energy. Has been known |
| children, choose bright, vibrant colors. | | | | to stimulate the appetite. Vibrant and warm, |
| | | | orange is associated with autumn and the |
| - Choose colors that are appropriate for your | | | | earth. |
| book's topic. For example, green may work | | | | |
| well for books about starting a home | | | | Yellow - Light, purity, understanding, |
| business, making money, and reducing debt. | | | | caution, brightness, intelligence, joy, |
| | | | organization, Spring. Yellow often represents |
| - Use colors that match or complement the | | | | sunshine, warmth, light, energy and |
| color scheme of your web site. | | | | happiness. |
| | | | |
| - Keep the number of colors down to two or | | | | Purple - Dignity, sophistication, creativity, |
| three, and no more. This does not include | | | | spirituality and mystery. Deep purple is |
| photographs which can have a whole range of | | | | associated with royalty and richness, while |
| colors. | | | | lavender is associated with romance and |
| | | | nostalgia. |
| - When using photographs on your ebook cover, | | | | |
| use colors that complement the primary color | | | | Brown - Credibility, stability, the hearth, |
| in the picture. | | | | home, the earth, wood, comfort and strength. |
| | | | Brown can be used as a neutral or a warm |
| - Make sure that all of the colors you use | | | | color. |
| work well together and do not clash. | | | | |
| | | | Black - Space, night, authority, dramatic, |
| - Communicate your message with easy-to-read | | | | classy, committed, serious, power, elegance, |
| text. Use colors for your text that contrast | | | | and sophistication. |
| with the background color so your text is | | | | |
| readable. For example, a dark font on a light | | | | White - Purity, peace, perfection, fresh, |
| background is easy to read. | | | | easy, cleanliness, goodness, and |
| | | | spirituality. Worth noting here, white |
| - Consider the mood you want to create. | | | | represents life and marriage in Western |
| Remember that emotions trigger sales. People | | | | cultures, but it represents death and sorrow |
| buy what they want - not what they need. The | | | | in Eastern cultures. |
| list below will show you how colors can | | | | |
| affect us in different ways. | | | | Grey - A conservative color, symbolizing |
| | | | security, maturity and reliability. |
| Red - Action, energy, strength, passion, | | | | |
| fire, heat, power, attention-getting. Can | | | | Take advantage of the impact color can have |
| also mean love and romance. A strong | | | | on your ebook sales and choose colors that |
| masculine color. Red is a good color for a | | | | will create positive responses. |
| call-to-action. Red is cheerfulness, | | | | |