| The debate over how much of a companys large | | | | makeover have seen sales rocket. The same can |
| reserves of spending power should be spent | | | | be said for the previously unheard of Cillit |
| with greedy, oafish design agencies rages on | | | | Bang cleaning brand - design so off putting |
| and is not about to be resolved in this trite | | | | it makes you want to punch yourself in the |
| article, however we can suggest some | | | | face and with the most ridiculous name |
| alternatives to the usual company logo ideas | | | | imaginable but hey whats happening, it's |
| and perhaps for once bad could be the new | | | | stuck in shoppers minds and bingo like |
| good...or something. | | | | groaning zombies they've bought the product |
| | | | without actually realising what it is and why |
| A company logo should make you stop and | | | | they've just paid for it. |
| think... | | | | |
| | | | When good logos turn bad or how to undesign a |
| How many times have you heard your design | | | | logo |
| manager or someone from the marketing | | | | |
| advertising department going on about the | | | | Built in obsolesence plays a big part in |
| need for a clever logo or a design that | | | | todays quick turnaround world. In a similar |
| 'thinks outside the box'? In marketing terms | | | | way to consumable products like mobile phones |
| this is met by much consternation by people | | | | and cd players having built in components |
| with any sense of reality and nodding | | | | that only last a year or so before needing to |
| agreement from the rest of the clueless saps | | | | be replaced by the latest model, cheeky |
| who pass off as the workforce these days. | | | | graphic designers and logo designers have |
| Thinking outside the box in this day and age | | | | started to build in 'dated' fonts and styles |
| is what all your competitors are doing. To | | | | that will make the company logo you spent |
| move with the times we either have to think | | | | 10,000 dollars on and proved a big hit at the |
| 'over' the box or get on a retro trip and | | | | time, look like a piece of bumfluff this time |
| think yourself back inside the box, now that | | | | next year. Solution: Design it to be as bad |
| everyone has gone outside to think. | | | | as possible in the first instance and the |
| | | | vague whims of the fashion cognescenti shall |
| A company logo should stick in your minds eye | | | | sooner rather than later pronounce it a hit - |
| | | | meaning big time pay off for you. So there |
| Continuing with our theme of going back to | | | | you have it in a nutshell, don't listen to |
| basics in terms of logo design. The trend | | | | your head when it says you are committing an |
| that is emerging and proving highly | | | | atrocious mistake in combining stripes and |
| profitably in certain quarters is the 'so bad | | | | polkadot patterns with some electric blue |
| its good' theme. Easyjet, Pot Noodle, Tango, | | | | neon fonts, listen to your greedy heart and |
| Spam... I'm thinking off the top of my head | | | | think of those filthy bank notes that will |
| here but allthese brands once languished in | | | | soon be piled up in your bank vault.. |
| obscurity and given a little bit of a trashy | | | | |