| If you love applique quilting, why not start | | | | or color scheme. |
| your quilting business by targeting the niche | | | | |
| market of quilted wall hangings? | | | | Once you've decided which customers to |
| | | | target, you should plan how to reach those |
| Your quilted wall hanging business could be | | | | potential customers. Fliers are always a good |
| run several ways. You could concentrate on | | | | choice, no matter which avenue you take. And |
| children's appliqu?all hangings (which might | | | | make sure you have professionally printed |
| even be used as baby quilts if sized right). | | | | business cards. If you believe your local |
| The various forms of Sunbonnet Sue and | | | | card printer is too expensive, there are many |
| Overall Sam patterns are obvious traditional | | | | companies like online that offer quality |
| favorites. | | | | service at a reasonable price. |
| | | | |
| If you feel comfortable creating your own | | | | With fliers and business cards, you are ready |
| appliqu?esigns, you can truly create a unique | | | | to get your business started! If you are |
| wall hanging business. Children's coloring | | | | targeting the children's market, get your |
| books or simple clip art designs are a great | | | | advertising materials into children's |
| place to start for applique design | | | | clothing stores and plan to set up at craft |
| inspiration. Virtually anything can become an | | | | shows or children's consignment events. |
| appliqu?esign for your quilted wall hangings! | | | | |
| | | | If it's the adult home d?r market you plan to |
| Following the same appliqu?esign approach | | | | target, be at all the big craft shows in your |
| above, you could build your quilted wall | | | | area. Team up with local decorators and |
| hanging business to target home d?r for | | | | floral designers. |
| adults. Look through home accessory | | | | |
| departments, catalogs, and magazines to get | | | | For the business target market, direct sales |
| ideas of current trends. Cats, chickens, | | | | is probably the best approach, especially as |
| ladies' high heel shoes are all popular | | | | you start your quilted wall hanging business. |
| themes for women. Trends for men include | | | | Setting up a booth at business expos and |
| sports, cars, motorcycles, etc. Simple | | | | various community events would be another |
| designs make the best appliques for your | | | | good way to reach your potential customers. |
| quilted wall hangings! | | | | |
| | | | Online advertising is great for all three |
| Another approach to starting a quilted wall | | | | target markets. Make time to put your ad in |
| hanging business is to sell to businesses and | | | | the right spot. Take advantage of all the |
| industries. Use a company's logo to create an | | | | free online advertising you can find! |
| appliqu?uilted wall hanging. Make a sample or | | | | |
| two ahead. Perhaps you could make one for | | | | If you plan to build a website to sell your |
| your public library or favorite local school | | | | products online, ask your favorite sites if |
| to show as a sample. Once you've used them in | | | | they'd provide a link to your website. If |
| your sales calls, donate them to the school | | | | you're selling quilted wall hangings geared |
| or library. Your work will be on display, | | | | toward children, try to get linked on |
| which will give additional credibility to | | | | parenting websites and blogs. |
| your quilted wall hanging business! | | | | |
| | | | If you target adult home d?r, try to get your |
| Another sales tactic when approaching | | | | website linked on websites or blogs that deal |
| businesses is to have a sample for that | | | | with home decorating or renovating. |
| particular business on paper. Don't worry | | | | |
| about taking time to quilt and actual wall | | | | Links with business customers could be |
| hanging. Chances are the business might want | | | | anything because anyone who has a logo is |
| to change the wall hanging's size, dimensions | | | | your potential customer! |